Support Small Businesses: It’s Free and Makes a Difference
In a world dominated by big brands and global corporations, small businesses often rely on their local communities and supporters to survive and thrive. While purchasing from a small business is one of the most impactful ways to support them, there are plenty of free ways to make a difference—ones that take just a little bit of your time but can mean everything to a hardworking entrepreneur.
Here are some simple, free actions you can take today to help your favorite small businesses succeed:
1. Share Their Posts on Social Media
Social media is a lifeline for many small businesses. It’s where they connect with customers, showcase their products or services, and build their brand. By sharing their posts on your own social platforms, you’re amplifying their reach, introducing them to new potential customers, and giving them the visibility they might not otherwise afford through paid advertising.
Think about it: One share from you could lead to dozens—or even hundreds—of new people discovering their business.
2. Like, Comment, and Engage
Social media algorithms love engagement, and small businesses thrive when their posts are seen by more people. Liking, commenting, or even saving their posts boosts their visibility in the algorithm and signals to the platform that their content is worth sharing with a wider audience.
Your comment doesn’t have to be elaborate—a simple “Love this!” or “Can’t wait to try this!” can go a long way. Genuine engagement builds momentum and lets the business know they’re appreciated.
3. Write a Review
When was the last time you made a purchase decision based on reviews? Probably not that long ago. Reviews are critical for small businesses, whether on Google, Yelp, Facebook, or other platforms. They build trust and influence new customers who are considering giving the business a try.
If you’ve had a positive experience with a business, take a few moments to write a heartfelt review. Mention what you loved specifically—great service, quality products, or a friendly atmosphere. Your words can be a deciding factor for someone else!
4. Tag Friends and Family
See something a small business offers that your friends or family would love? Tag them in the comments! Not only are you helping the business reach more people, but you’re also sharing a valuable recommendation with someone you care about.
This small action is personal, thoughtful, and can lead to new customers for the business.
5. Recommend Them in Local Groups
Are you part of a community group on Facebook, Nextdoor, or other platforms? When someone asks for recommendations, don’t hesitate to suggest the small businesses you love. Whether it’s your favorite local coffee shop, a talented hairdresser, or a unique boutique, your recommendation can make a big impact.
Word-of-mouth is one of the most powerful marketing tools—and it’s completely free.
6. Follow and Subscribe
Follow small businesses on all their social media platforms, subscribe to their newsletters, and stay engaged. This helps them grow their audience and keeps you informed about their latest updates, sales, and events.
Being a consistent supporter—even just through a follow—shows you’re rooting for their success.
7. Celebrate Their Wins
Did your favorite small business launch a new product or achieve a milestone? Celebrate with them! Share their success story, congratulate them in a comment, or send them a supportive message. Positive reinforcement keeps business owners motivated and shows them that their hard work is noticed.
Why It Matters
Supporting a small business isn’t just about helping someone make a sale. It’s about strengthening your community, fostering creativity, and preserving the unique charm that small businesses bring to the world. These businesses are often run by passionate individuals who pour their hearts into what they do—and every little bit of support matters.
So, the next time you scroll past a post from a small business, take a moment to engage. Write that review, share that post, and tell your friends about them. It’s free, it’s easy, and it makes a world of difference.
Let’s build each other up—one like, comment, and share at a time.